The Potato Chip (Crisp) Perspective
From The Economist (November 24th-30th, 2012, “Naming names,” p.16), on putting the more than $6 billion spent on the 2012 election into perspective:
Which might also help explain our problem with obesity.
…when you consider that Americans were electing on November 6th not just the president but 435 congressmen and 33 senators in a vast country of 330m people, where electioneering is primarily conducted by paid television advertisements, the figure may not seem quite so high. Americans spend more than that every year in potato crisps.